Future Group forays into `New` private label category

Fashion

Future Group forays into `New` private label category

Future Group announced the launch of `John Miller` range of body deodorant sprays in three refreshing fragrances under sub-brands PowerPlay, Flirt & DarkNight. After its success in men`s formal wear category in and outside Future Group stores, John Miller has marked its foray in men`s grooming category with the launch of its new range of body deodorant sprays. Speaking on the Launch , Mr. Devendra Chawla, Business Head - Private Brands said, “Increasingly consumers are graduating to wearing different accessories (like footwear) & apparels for different occasions like Office wear, Casual wear & Evening wear, we capitalized on this insight and developed fragrances that would match different occasions/moods and thus drive consumption . John Miller range of Deodorant Sprays has three refreshing fragrances that would appeal to the lifestyle of the consumers-on-the-go. PowerPlay: This vitalizing fragrance is for the `Me at Work` mood wanting to climb the corporate ladder with skilled maneuver. Flirt: This sparkling cool fragrance is for the ` relaxed ` mood enriching experiences like after office hangouts, outings with friends, movie`s and those relaxed weekends. DarkNight: This musky and woody fragrance is for the `Me at Party Time` mood resonating with high energy and appetite for adventure unleashing the wild side. John Miller range of Deodorants will initially be available at all Big Bazaar & Food Bazaar outlets across the country and thereon at other Future Group formats at a special introductory price of Rs 99/- for 150ML. The smart pricing is to encourage the consumer to pick more variants for various occasions, thus drive consumption. “John Miller is aimed at mid-level executives who aspire to play the bigger game in corporate life and outsmart competition by their non-linear, smooth actions. John Miller Deos reflect this effortless, charmingly wicked and playful brand personality. The brand communication campaign `Good Looking rascal ` makes it looks easy.” explained Mr. Atulit Saxena.

Future Group

     Favourite      Print this story  Comments  Submit Press Release