SCHOLL`S distributes free insoles to get the comfort feel

Fashion

SCHOLL`S distributes free insoles to get the comfort feel

Schering-Plough Consumer HealthCare, a subsidiary of Merck & Co Inc announced the launch of the DR. SCHOLL`S FOR HER Challenge, inviting women to experience the difference DR. SCHOLL`S FOR HER Insoles can make, even in their most uncomfortable shoes. With the help of Stacy London, style expert and host of TLC`s "What Not To Wear," the campaign will distribute more than 3 million free insoles to show women across America that they can achieve both comfort and style at the same time. "It`s no secret that women love their shoes, but we also know they can be a pain in the foot," said London. "That`s why I use DR. SCHOLL`S FOR HER Insoles to cushion my feet because I`m a firm believer that you should never have to sacrifice comfort for fashion. I`m excited the brand is offering women a free insole so they can really feel the difference for themselves like I have." Consumers can sign up for a free insole on the brand`s new DR. SCHOLL`S FOR HER Facebook Page. The page also offers tips for looking and feeling fabulous, including product information and comfort tips from Stacy London. On a mission to change the way it feels to be in heels, DR. SCHOLL`S FOR HER will also run a print advertising campaign featuring London that will sample one free insole in select magazines. "Ever since DR. SCHOLL`S FOR HER debuted as the first and only complete footcare line designed specifically for women, we`ve strived to help women understand that they don`t have to tolerate uncomfortable shoes," said T.J. Higgins, Vice President of Marketing for DR. SCHOLL`S FOR HER. "We`re challenging women to try a free insole because once they experience the difference, they will be one step closer to realizing that they can achieve comfort in any shoe style."

Merck & Co Inc

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